Blue Pen
Strategy Group
Blue Pen
Strategy Group
We harness the power of storytelling to elevate your brand’s voice, resonate with your audience, and drive meaningful results.
Blue Pen Strategy Group
Los Angeles, CA
steve@bluepenstrategy.com
AI Isn’t as Scary as It Sounds: How Small Businesses Can Use It to Work Smarter (Not Harder)
When people hear Artificial Intelligence, it can sound like something meant for big tech companies — complicated, expensive, and light-years beyond the reach of a small business. But here’s the reality: AI is already here, it’s easier than you think, and it’s built…
The (Ever-Growing) Universe of AI Tools
Why You Don’t Need to Learn Them All — You Just Need Blue Pen Strategy Group AI isn’t one thing. It’s an entire ecosystem — thousands of tools, each promising to save you time, money, or brainpower. Some are brilliant. Some are hype. All of them take time to evaluate,…
One Studio, Many Voices: What Our Websites Share in Common
When you look across our portfolio, you’ll find websites that live in very different worlds:🎶 Classical composers and choral publishing.🌱 Therapists and coaches helping people thrive.📚 Cultural and literary projects that honor legacies.✍️ Authors and creatives sharing…
Why Great Choral Music Needs Great Digital Strategy
Every choir director knows how to choose the right repertoire for their singers. But how many publishers, composers, or arrangers know how to make sure their choral music can be found online? The truth is, you can have the most beautiful SATB anthem or the most…
The Irreplaceable Human Element in Strategic Decision-Making, Empathy, and Account Management
By Blue Pen Strategy Group AI Excels at Tasks—But Humans Excel at Meaning Artificial Intelligence can automate workflows, analyze massive datasets, and suggest tactical next steps. What it cannot do is understand culture, context, or emotion the way people do. While…
AI Search vs. Google: Why Los Angeles Businesses See More 404 Errors
Artificial Intelligence is transforming the way people search online. But new research shows that AI-powered search assistants send users to broken pages (404 errors are essentially web pages that are broken) nearly three times more often than Google Search. For Los…
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